Shape Your Market Before It Shapes you
Building the Foundation for Market Leading Ideas
The innovation failure rate has barely moved in the last 30 years. This is despite the explosion of best practices, models and frameworks for innovation available.
Most organizations are excellent at scaling ideas, and most innovation best practices are consistent with this mindset. But most organizations are not good at determining whether an idea should be scaled in the first place.
Even the best execution cannot save an idea that is not yet ready for scale.
If you are considering a major investment, initiative, or strategic pivot, and cannot afford to fail, we should talk.
“Market Leaders Continually Chart the Changing Waters” – Peter Barron
What our clients say
CEO - Financial Services
“I can now see our strategy come to life! We can make better decisions to help our members.”
SVP - Corporate Strategy
“The work was financially rigorous, and showed us how to connect our strategy to real results.”
GM - Business Unit
“You proved the right North Star for us, and gave us the cadence and decision evaluation points along the way.”
VP - Healthcare
“This was directed innovation, not fanciful ideas. We have a sense of who our company is in the market, and how we should compete in the future.”
CEO - Food and Beverage
“Our strategy is now aligned across all functions of the organization.”
CTO - Consumer Goods
“The work was consumer centered, and took our real constraints into account – it wasn’t either/or.”
CTO - Category Business Unit
“You changed the way we work, our culture, and gave me a better way to lead R&D and Tech Development.”
VP - Marketing
“You uncovered a rationale, and then proved the alignment of the pieces.”
SVP - Marketing
“I now have the story that allows me to sell the new direction with confidence, and bring the rest of the organization along.”